Bruce is Founder and Principal at Roth Pharma Consulting LLC and brings more than 30 years of experience in drug discovery and development. He is best known as the inventor of Lipitor®, for which he has received numerous awards, including the 2013 Perkin Medal, the highest award given to industrial chemists in the United States. Bruce has held key positions at Genentech, including Senior Vice President of Research and Early Development of Small Molecule Drug Discovery and both Vice President and Senior Director of Discovery Chemistry. At Genentech, he was named as one of the American Chemical Society Heroes in Chemistry for the discovery and development of Lipitor®. Prior to Genentech, Bruce served as Vice President of Chemistry at the Pfizer Global Research and Development, Ann Arbor Laboratories. He also served as an adjunct associate professor in the Department of Medicinal Chemistry in the School of Pharmacy of the University of Michigan. Bruce is the inventor or co-inventor of 54 issued U.S. patents and the author or co-author of 51 manuscripts, 35 published abstracts, 9 book chapters and review articles and has given more than 30 invited lectures. In 2013, he was inducted into the ACS Medicinal Chemistry Division Hall of Fame and in 2015 received the National Academy of Sciences Award for Chemistry in Service of Society.